Overview

Who We Are

Founded in 1999, ASP is the only not-for-profit professional association dedicated to advancing thought and practice in strategy development and deployment for business, non-profit and government organizations. ASP provides opportunities to explore cutting-edge strategic planning principles and practices that enhance organizational success and advance members' and organizations' knowledge, capability, capacity for innovation, and professionalism.

Our diverse membership reflects a broad range of industries. Members include:

Organizational Leaders: business, government and non-profit leaders responsible for strategy design and execution, from CEO through those leading a division, department, or team that has a critical strategy component;

Strategy Practitioners/Consultants: internal and external practitioners/consultants who provide content and process expertise for setting and implementing strategic direction; and

Academics: professors, authors and students who create and transfer new knowledge to enhance the effectiveness of strategy and further the profession.

Vision

The Association for Strategic Planning (ASP) is recognized as the pre-eminent professional association for those engaged in strategic thinking, planning, and action.

Leaders concerned with steering an organization through strategic thinking, planning and action know of and turn to ASP for access to knowledge, leading thinking, and for community.

Strengthen ASP

• Grow and retain membership
• Develop and support active and financially sound chapters
• Strengthen our brand and recognition
• Develop alliances and partnerships
• Strengthen ASP's operations

Deliver increased value to members

• Strengthen ASP-supported activities
• Build a strategic planning community
• Recognize outstanding performance

Strengthen and promote strategic planning

• Become the focus for knowledge and thinking about strategic planning
• Advocate strategic planning to the world at large
• Strengthen the future of strategic planning