The ASP Distinguished Service Award recognizes an ASP member who has demonstrated dedicated service and an untiring commitment to furthering the development of the organization and its members through donated time, influential leadership and sustained service to ASP. Nominees for this award must be members in good standing of ASP for a minimum of 5 years.

2011 Winner
Jim Wilson
Los Angeles Chapter

2010 Winner
Paul Ratoff
President, Strategy Development Group

2009 Winner
Dr. Joyce Reynolds-Sinclair

While many have distinguished themselves in ASP over the years, few have set the standard for service that Joyce has. Examples of that standard are many:

• She worked tirelessly to establish the Northern California Chapter, to secure speakers for that chapter of a high caliber, and to ensure that the membership grew and the meetings were well-attended. The Northern California Chapter was the first chapter outside of LA and it set ASP on a course for growth that we may never have enjoyed had it not been for her efforts to make the chapter a model of success.

• It was Joyce who negotiated and facilitated the in-kind support for ASP from the GEO Group... support that led to the creation of a collaboration site for ASP board members and committee members to use in expediting the important work of growing ASP, expanding the chapter network, and supporting the development of new member benefits. A second generation of that collaboration site, donated by Group Mind Express, continues to make ASP productive and efficient today.

• Thanks to more tireless efforts on her part, a Chapter Council exists today that brings leaders of every chapter together each month to share ideas and to help each other address challenges and leverage opportunities. She developed and mentored that group and continues to facilitate communication between the Council and the ASP Board... communication that is vital to making ASP a collaborative professional association that is valued by its members.

• Joyce has lent her knowledge and expertise to ASP efforts in many other areas as well, including marketing, membership and technology. She has served on ASP committees where she provided the heavy lifting, and she has provided the leadership for other committees.

2008 Winner
Dr. David Crain

Dr Crain was a Co-founder of ASP and the Association's first President from 1999 - 2004. David's superior and sustained leadership set the Association on the path to success, as he led development of the organization's strategy and worked with board members to increase the visibility and market positioning. Dr. Crain was instrumental in the creation of ASPs Corporate Membership and benefits associated with this area of membership.

Dr. Crain has served for many years as a professor of strategic planning, teaching at several Southern California business schools. He has also worked in strategic planning with numerous publicly-held and private companies, both internally and as a consultant.

2007 Winner
Dr. Stanley C. Abraham

Professor of Strategy and Entrepreneurship at Cal Poly Pomona, and president of Future by Design. Dr. Abraham was a founding member of ASP in 1999, and served as its President. He organized the first ASP national conference, and has led many key activities in developing ASP into a successful organization.

Nomination: Any member in good standing can nominate a candidate for recognition of distinguished service to ASP. Nominees will be evaluated on the following criteria: Years as a member, Chapter Service, National Service, as well as Special Assignments. A summary of the nominee's accomplishments must accompany this nomination.

Selection: The ASP President will designate a committee of no fewer than three members to recommend a recipient of the award to the Board.

Presentation: The Distinguished Service Award will be presented at the ASP Annual Conference or Annual Members Meeting, at the discretion of the Board.