About the Award
The Richard Goodman Strategic Planning Award recognizes distinction in the practice of
strategy. Building on the broader purpose of the Association of Strategic Planning (ASP) to enable
individuals and organizations to succeed through strategic thinking, planning and action, the
purpose of the award is:
- To foster continuing excellence in strategic planning
- To stimulate innovation in the strategic planning process
- To honor organizations at the leading edge of strategic practice
Winners will be recognized for the Award in each of the following:
- Large for-profit or division of large-for profit corporation
- Small to mid-sized for-profit corporation
- Government, non-profit or academic organization
Award Benefits
The recipients of the Richard Goodman Strategic Planning Award will benefit in several ways:
- The winners of the award are recognized as strategic leaders in the business community and
gain visibility for their organization and initiative through media coverage of the ASP annual
conference event and award program.
- The application procedure as well as the award itself highlight and promote the strategic
planning process within the winning organization, fostering internal recognition and
support.
- Recipients of the award benefit from an independent assessment by a qualified judging panel
of their organization's strategic planning process and methodologies. The ASP's panel of judges
includes premier strategists within the academic and business communities.
Winners of the Award
2007
Chicago Medical School
Honorable Mention:
City of Evanston, IL
2006
Honorable Recognition:
California Space Authority
2004
Large For-Profit Corporation:
Countrywide Financial Corporation
Small or Mid-Sized For-Profit Corporation:
Turnkey Inc.
Government, Non-Profit or Academic Organization:
Federal Aviation Administration
2003
Computer Science Department
at the California State Polytechnic University, Pomona
2002
QLogic Corporation
Los Angeles County Department of Public Works
2001
The Townsend Agency
Award Recognition
- The ASP will feature the winner(s) of the award at its Annual Conference.
- The winning organization(s) will be the subject of an article featuring the organization, its key strategists, and its successes. This article will be offered for publication to various magazines and newspapers in California and nationally. The article, or a summary of it, will also be featured on ASP'S website with a link to the winning organization's website.
- The press will be invited to both the conference presentation and the special dinner presentation.
- Up to three of the winning organizations' key strategists will be offered free membership in ASP for one year.
- A banner for the winning organization(s) will be placed on ASP'S website for one year.
- The ASP will make available opportunities to speak at other ASP chapters throughout the year.
- The winner will receive a trophy commemorating the achievement.
Award Criteria
Applications are judged on seven key criteria:
- Process: The degree to which the applicant demonstrates competency in the strategy formulation process itself.
- Industry Analysis: The degree to which industry members and industry trends are factored into the process.
- Customer Analysis: The degree to which the applicant demonstrates the knowledge and use of customer data.
- Implementation: The success of the strategic plan implementation process including the degree of alignment around the plan and the extent to which strategic goals are realized.
- Learning: The degree to which the applicant organization applies a structured learning process to apply earlier lessons learned to the present strategic plan.
- Innovation: The degree to which the applicant uses innovative elements in the strategic planning process.
- Performance Management: The degree to which performance measures are used to determine the success of the strategic plan
Judging
A committee of judges will be drawn from corporate and university-based specialists in strategy
and management. These judges will review all entries and select finalists.
Award Application and Notification Process
Organizations that wish to be considered for the Award must complete an application and
submit it to ASP
no later than January 10, 2008.
To download the application in an Adobe PDF file or as a word document, please click on one of the following:
The award winner will be publicly announced in Q1 2008. The award will be presented at the Annual
Conference of the Association for Strategic Planning in Q1 2008. The recipient will be expected to
participate in the Annual Conference.
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