2007 Annual Conference
Strategic Planning: Lessons from Practice
Session Abstract

Avoiding Strategic Planning Failure

Helen M. Mitchell
Strategic Management Resources

Why do some strategic plans fail and others don't? 90% of all strategic plans are not effectively implemented, why?

If one out of every three companies at the top of their industry won't be around in five years what role does strategic planning play?

What is strategy anyway?

"The business environment in which most strategy and management approaches of the twentieth century evolved is increasingly disappearing."
Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne

Presentation Summary:
Engaging in a case study of a mid sized company, the complexities and pitfalls of a typical business will be discussed and the need for an integrated and innovative approach to strategy and strategic planning.

Through an integrated and aligned process over twelve months, this firm went from closing its doors to making strategic acquisitions of competitors, expanding into new geographies and reversing its declining revenue and profit.

Using a conceptualized and proven model, companies will be positioned to make better strategic decisions faster which drive real results and strategic planners will increase the probability of success and effective implementation.

This presentation will cover:

  1. The top 7 Strategic Planning Mistakes
  2. Delivery of a new conceptual model to approach Strategic thinking, planning and execution.
  3. Key considerations and actions for strategic effectiveness

Objectives of this presentation:

  1. Demonstrate the need for an integrated and aligned approach in strategic planning and execution.
  2. Provide tools and ideas to increase the work effectiveness of the audience members.
  3. Challenge the perception of the traditional strategic planning process and the role of strategy.

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