2007 Annual Conference
Strategic Planning: Lessons from Practice
Session Abstract

Breakthrough Results -- Delivering on Strategy Execution

Mike Kanazawa
CEO
Dissero Partners

Todd Keleher
Partner
Dissero Partners

Presentation Overview
Achieving breakthrough results - the ultimate outcome of sound strategy development - is the primary goal of companies and their executives. However, most companies fall well-short of breakthrough results, not because of an unachievable or inadequate strategy but because of poor strategy execution.

So, how do companies achieve their strategic goals? Many standard approaches exist to help guide reaching goals - SMART* objectives, MBOs**. In addition, companies and their executives are often quite proficient in setting goals. However, well-defined strategies and goals alone do not drive successful strategy execution. The key is generating action focused on the right strategic choices, aligning the organization to the strategy, and gaining individual commitment behind the strategy and related operating plans. Specific innovative tools, methodologies, and client examples will be shared.

Please join Mike Kanazawa and Todd Keleher of Dissero Partners as we share proven approaches, stories and best practices regarding how to assist companies in achieving breakthrough results through rigorous strategy execution. In particular, learn how to:

  • Instill a bias for speed and action to drive strategy
  • Drive high engagement that begins with leaders and extends to all employees
  • Generate employee buy-in without them feeling like they sold-out
  • Balance the focus on both goal achievement and leadership development

These principles have been used to achieve breakthrough results at numerous organizations. This presentation will focus on how to put these principles in action. To illustrate this, we will share case examples from two companies and highlight both what worked well and what didn't work well.

  • CompUSA increased employee engagement by 78%; exceeded profitability targets; generated full-year positive comps for the 1st time in 5 years, gained share on competitors for the 1st time in several years
  • Symantec migrated from a diverse "products" to a focused "solutions" company which generated 25% growth in revenue, a 290% jump in profits, and a dramatic decrease in employee voluntary turnover

Presentation Chapters
The essentials of successful strategy execution - 1) sharing the key principles identified above, 2) case studies, methodologies, and practical tools describing how these principles have been successfully applied by client companies, and 3) engage audience in a dialogue about best practices and pitfalls they've experienced in strategy implementation and execution.

*SMART - Specific, measurable, actionable/achievable, relevant, and time-based
**MBO - Management by objectives

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