Having a Larger Purpose as a Competitive Advantage

Paul Ratoff
Certified Management Consultant and President
Strategy Development Group Inc.

What is the purpose of your Company? Is it to create shareholder value, serve your customers, make a product or provide jobs? Can it be found in your Mission Statement? Does it inspire you? If so, does it inspire others? This seminar looks at the role "purpose" plays in developing a powerful business strategy.

We assert that the success of an organization is a function of the sustained value it provides to its stakeholders or stakeholder groups. Organizations that take on a "larger purpose", that is a purpose both meaningful and important to all of its key stakeholder groups, can maximize that value thereby creating a competitive advantage. The key to maximizing value is to have that larger purpose serve as the context for all strategic planning.

The seminar develops the theories behind this approach, the trends that have changed the relationships of stakeholder groups in the business community and provides useful tools in creating and sustaining a purposeful organization, including creating the larger purpose, developing a business strategy consistent with that purpose and putting in place the structures needed to sustain purposeful behavior.

What you will learn and take away from the presentation is:

• An appreciation for the power of Purposeful Behavior in the for-profit sector
• Useful approaches for bringing a "larger" purpose to your organization
• How to develop a business strategy that is aligned with a Purposeful commitment

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