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2007 Annual Conference
Strategic Planning: Lessons from Practice
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Session Abstract

Interaction Between Strategy and Tactics. Business Dogfighting

Michael Vulpillat
Owner
Edge LLC Consulting

This presentation discusses different strategies and their application, and the specific interaction between strategy and tactics in running businesses. It's a fundamental reflection about strategy, tactics and its application to businesses.

Nowadays strategy is almost like a buzzword used in numerous occasions and applied to almost anything. It still remains vague and hard to define.
What is strategy, what are the main categories of strategies? Where does strategy stop and tactics start ? Should one rely more on strategy or tactics, both equally, or none and how does one interact with the other? "Strategic planning" inherently removes a degree of flexibility, is it avoidable? Is it necessary? Is it an unavoidable compromise in order to reap its benefits?

There is not one model that applies to all situations, nor are there similar situations that require the same model. Yet there are winning strategies and tactics. This presentation will attempt to illustrate the different strategic models that are available. It will briefly analyze where any of these models can be applied to a slew of business problems and their expected consequences.

We will discuss key business functions and the relevance of the application of strategic thinking to their optimization. We will look at strategy tie in to companies, from a pure existential standpoint, a competitive approach or for operational efficiency benefit.

From the point of view of tactics, this presentation will expand on a proven military tactic that is fundamental for a successful tactician and the conditions that make all tactics effective. While many successful tacticians apply them instinctively, it is interesting to refine the process to be able to understand it better and to optimize its utilization.

Finally we will look at a method for companies to maximize strategic and tactics implementation to operate efficient and successful businesses.

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