2007 Annual Conference
Strategic Planning: Lessons from Practice
Session Abstract

On-demand Software "On-demand" - The End of "Software Development" as You Know It!

Feyzi Fatehi
Chief Executive Officer
Corent Technology, Inc.

Michael Oliver
Chief Technology Officer
Alarius Systems, LLC

Many successful companies miss the next great wave, mostly due to their sustained incremental innovations that over time meet or exceed their existing customer needs! The speakers -- software industry veterans, inventors, and innovators -- present a provocative perspective on how a disruptive innovation in Enterprise Software Applications will move this industry from "On-Demand" software to "On-Demand Software, On-Demand" and will make innovators achieve market dominance in spite of existing, entrenched, established, and successful technologies, products, and vendors in the On-Demand Software space like Salesforce.com. The presentation will offer a fresh and practical framework for creation and adoption of a new business model, including examples of new software product development strategies, that would radically democratize the market, all enabled by the "On-Demand Software, On-Demand" - new wave of innovation! Existing and early successes of this emerging paradigm shift will be presented in a couple of case studies in the context of a large government project, and within a small-business environment.

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