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2007 Annual Conference
Strategic Planning: Lessons from Practice
Session Abstract
Feyzi Fatehi
Chief Executive Officer
Corent Technology, Inc.
Michael Oliver
Chief Technology Officer
Alarius Systems, LLC
Many successful companies miss the next great wave, mostly due to their sustained incremental
innovations that over time meet or exceed their existing customer needs! The speakers -- software
industry veterans, inventors, and innovators -- present a provocative perspective on how a disruptive
innovation in Enterprise Software Applications will move this industry from "On-Demand" software to
"On-Demand Software, On-Demand" and will make innovators achieve market dominance in spite of
existing, entrenched, established, and successful technologies, products, and vendors in the
On-Demand Software space like Salesforce.com. The presentation will offer a fresh and practical
framework for creation and adoption of a new business model, including examples of new software
product development strategies, that would radically democratize the market, all enabled by the
"On-Demand Software, On-Demand" - new wave of innovation! Existing and early successes of this
emerging paradigm shift will be presented in a couple of case studies in the context of a large
government project, and within a small-business environment.
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