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2007 Annual Conference
Strategic Planning: Lessons from Practice
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Biography

Adrian Ott

Adrian Ott is President and Founder of Exponential Edge, Inc., a leading strategy and research services firm that assists clients with identifying and capturing growth and innovation opportunities. Her firm serves clients such as Microsoft, HP, Symantec, Sun, C-Cor, BEA and SunChemical. Based in Palo Alto, California, her firm was recently named as a leading San Francisco Bay Area consulting firm by the Women in Consulting organization. She has appeared on PBS and CNBC for her work and is a frequent speaker at industry events. Ms. Ott has authored articles about strategy, marketing and alliance best practices that have been published in national publications, and she has been a featured lecturer on innovation in an Executive MBA Program for the past 5 years. Prior to founding Exponential Edge, Ms. Ott worked at Hewlett Packard in strategy, marketing, and alliances for over 15 years. While at HP, she led a business unit known as the HP Garage Program that bridged HP to the Silicon Valley innovation community. Ms. Ott was honored as a Top Contributor in an HP Annual Report for her work. Adrian holds an MBA from Harvard University, and a Bachelor of Science degree from the University of California at Berkeley.

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