Anthony Ulwick

Anthony Ulwick, the founder and CEO of Strategyn, is the pioneer of the outcome-driven movement. Research increasingly shows that individuals and organizations that possess the ability to identify and prioritize opportunities in the market can create more winning products, in less time and for less cost. Ulwick and his colleagues have created, refined and proven a systematic way for business leaders to uncover market opportunities -- and to utilize the creativity of employees throughout the company to address them with the creation of value if not breakthrough products and services. Ulwick boasts a national reputation as a leader in bringing discipline and predictability to the innovation process. His recent book, "What Customers Want" is focused on the methodology he and his team have perfected over the past 20 years to help companies evolve the innovation process to a science. He also is the author of "Turn Customer Input into Innovation." Since 1991, Ulwick has served as a consultant to dozens of organizations around the world -- helping each create new products and services. Ulwick is the key architect of Strategyn's innovation process and its Innovation Management Software (IMS), the first enterprise software solution designed to simplify the innovation process. He holds several patents on his unique approach to innovation and strategy formulation.

< Back to Sessions