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2007 Annual Conference
Strategic Planning: Lessons from Practice
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Biography

Jennifer Rosenzweig

Jennifer Rosenzweig is currently responsible for Carlson's Global Employee Practice. As such, she identifies and develops concepts that allow Carlson to be on the leading edge in the field of performance improvement in support of client initiatives. Her diverse background includes performance improvement, positive employee engagement and change management as well as instructional design. Her expertise in impacting the behavior of individuals and organizations has been used successfully in a number of client projects. She has developed a performance improvement and certification program to boost the professionalism of salespeople in the telecommunications industry and recently designed a culture change initiative for a manufacturing firm, aimed at promoting organic growth. She has also authored numerous leadership, communications and performance training projects. Her academic credentials include a bachelor of arts in education and a master of arts in adult instruction and performance technology from the University of Michigan. She has also earned a masters in positive organizational development from Case Western Reserve University and is currently pursuing her PhD in organizational consulting from Ashridge Management College in London, England. She is a member of the Forum Board which promotes research in People Performance Management in association with Northwestern University.

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