2007 Annual Conference
Strategic Planning: Lessons from Practice
Biography

Justin Banner

Justin Banner is the director of corporate strategy for XanGo LLC. where he oversees the global strategy development process. In just over a year he has introduced a disciplined and rigorous approach to strategic planning to a start-up company that has experienced hyper-growth over the past four years. His lean and adept team is responsible for the entire strategy process including industry monitoring, internal analysis, resource allocation, corporate structure, and strategy development and execution for more than 500 employees and operations in 15 international markets. Prior to joining XanGo Justin worked for GE in a strategic marketing and business development function. At GE he earned his Six-Sigma Black Belt certification and was the lead on two full-scale Black Belt projects. Among other business development initiatives, he headed a project at GE Plastics (automotive division) that led to a new long-term multi-million dollar opportunity. Justin has also led other consulting projects related to strategy and marketing with Eli Lilly and Albertsons. In addition, he has worked for a number of years in the Natural Products industry in marketing, market research, product development, and product management capacities.

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