2007 Annual Conference
Strategic Planning: Lessons from Practice
Biography

Ronald Lamb

My name is Ron Lamb, and my business energy has shifted from all of the roles that I’ve had over the past 30 years. I’m focused on helping organizations make a significant improvement in execution. I’m dedicated to providing fresh, new options for helping organizations move from Hope to Certainty in execution. It seems that for all my work, and the work of my colleagues, execution fails far too often. Oh, I have a wonderful resume as I’m sure you do. It is full of my successes. How it possible then that study after study shows that 45- 75% of strategic programs fail to meet expectations? It is time to acknowledge that something is drastically wrong with execution. Current organizational execution capabilities are falling way short when it comes to transformational or not ‘business as usual’ execution. I have studied the problem for many years and have come up with a methodology that is designed to do more that add just incremental improvement to existing execution approaches. To that end I’ve developed a methodology called the Language of Execution™ supported by a set of tools to be used when execution complexity is high.

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