2007 Annual Conference
Strategic Planning: Lessons from Practice

Featuring Keynote Presenter: Michael E. Raynor, coauthor of The Innovator's Solution, who will speak on The Strategy Paradox (PDF).

Date February 27, 2007
Time 7:30 am to 7:30 pm
Location Long Beach, CA
Venue The Grand Long Beach Event Center

Brochures: 2007 Conference Brochure (PDF), Conference Flyer (PDF)
Previous Conferences: 2006, 2004, 2003, 2002, 2001

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ASP's annual conference is the nation's premier forum for professional discussion and exchange of information and experiences among strategic planning practitioners. Once each year our conference brings together thought leaders and practitioners for a full day of proceedings dedicated to advancing all aspects of strategic thinking, planning and action. The focus of this year's conference, "Strategic Planning: Lessons from Practice", is on applied strategic planning - experiences and lessons in implementing strategic plans. At this highly interactive conference, you will learn effective tools and techniques for strategy formulation and implementation based on real-world case demonstrations and discussion. The Conference features a combination of keynote presentations where thought leaders address the audience in full session and breakout sessions that provide opportunities for direct interaction with speakers, practitioners and peers.

What You'll Learn
  • Proven methods and tools for strategy formulation and implementation based on realworld case demonstration and discussion.
  • New and better ideas about strategic planning.
  • How to build an orientation toward results into the planning process.
  • How thought leaders are reframing strategic planning processes to focus on competitive advantages.
  • Innovative ways that public sector organizations are adapting to challenges and opportunities.
What You'll see
  • Keynote speakers who are revolutionizing the way top organizations think about strategy.
  • Senior executives and their consulting advisors presenting the methods and tools that have helped them to think, plan and act toward strategic success.
  • Exhibitors displaying leading edge tools and systems to help your organization.
Why You Should Go
  • Hear the latest from thought leaders in strategy formation and execution.
  • Learn from executives faced with the challenge of getting results from strategy.
  • Walk away with ideas and tools you can use.
  • Make connections that expand your business and personal network.
  • Find out for yourself why this is such an anticipated event... ASP is the foremost professional organization dedicated to advancing thought and practice in strategy development and implementation.
Who Should Attend
  • Management Teams will learn how to help their organizations maintain a long-term perspective balanced with the demand for near-term results.
  • In-House Strategists will learn to be even more effective. The Conference will present best practices of recognized organizations, show how others have overcome obstacles in planning, and offer ways to demonstrate the value of strategic planning to busy executives in their organizations.
  • Consulting Professionals will acquire powerful frameworks and tools and exposure to real-world examples that make strategic thinking and action more relevant and valuable to their clients.
  • Students and Academics will broaden their knowledge by listening to the first-hand experience of practitioners and thought leaders in strategic planning.
Morning
7:00Registration Opens
7:15Breakfast and Networking
8:00Welcome and ASP Overview
8:15Keynote Presentation: Dr. Michael E. Raynor
9:00Break
9:20Breakout Session One
Afternoon
11:30Lunch and Presentation:
The Dr. Richard Goodman Strategy Award
12:30Keynote Panel: Senior Strategy Practitioners
1:30Breakout Session Two
3:30Break
3:50Breakout Session Three
6:00Reception and Networking
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