Blue Ocean Strategy in Theory and Practice: Moving Beyond the Competition

Presented by: Soren Eilertsen
Managing Director of Kollner Group, Inc.
Pacific Palisades, CA

Program Description
Apply Blue Ocean Strategy (BOS) within your business and launch new initiatives that break with traditional competition, creating new demand and uncontested market space. Research has shown that such initiatives result in significantly more profit as well as marketplace longevity than traditional competitive approaches.

Participants will discover a new way to look at their firm's strategy through the lens of value innovation and practical strategy tools to help clarify the company's current and future market position.

This is a highly interactive workshop. Each teaching point is illustrated with examples and exercises. Participants are encouraged to provide additional examples and enter into dialogue.

Based on the concepts and principles developed by W. Chan Kim and Renee Mauborgne.

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim, Renée Mauborgne Harvard Business School Press, 2005 Buy at Amazon or Barnes & Noble

MasterClass Workshop Take-Aways

1. Understand the strategic logic and key propositions of BOS and how this breaks with traditional approaches
2. Analyze a business situation to determine when and where to apply BOS concepts
3. Read and create a Strategy Canvas to understand the value curve and the need for focus, divergence, and a compelling tagline

About the Presenter
Soren Eilertsen has more than 20 years of experience from senior executive leadership roles and consulting engagements with businesses throughout North America and Europe. As an expert in organizational steering, Soren works to promote leadership, strategy and performance excellence as enablers of creativity, change and growth within the organization. Soren holds a doctoral degree in psychology

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