Mark L. Frigo

Mark L. Frigo is Director of The Center for Strategy, Execution, and Valuation in the Kellstadt Graduate School of Business at DePaul University and Ledger & Quill Alumni Foundation Distinguished Professor of Strategy and Leadership. Author of six books and over 70 articles, his work is published in leading journals including Harvard Business Review. Dr. Frigo is a frequent contributor and an editor for Strategic Finance and lectures at universities and conferences throughout North America and Europe. He is a leading expert on strategy and execution in high-performance companies and strategic risk management. Mark helps executive teams and entrepreneurs to develop strategy and execution plans that drive results, greater profitability, growth and valuation.

Dr. Frigo has taught over six thousand MBA students and thousands of executives, managers and entrepreneurs. Dr. Frigo is recipient of the Economos Award for outstanding teaching in the Kellstadt Graduate School of Business MBA program, and he was recently profiled in Crain's Chicago Business in an article about top Business School professors.

Dr. Frigo is co-creator of the Return Driven Strategy™ framework (with Joel Litman) which is used by corporate management teams, entrepreneurs, boards of directors, investment banks and money managers to make the connection between a company's business strategy and its market valuation. Mark is co-author of Driven: Business Strategy, Human Actions and the Creation of Wealth.

Driven is written for organizations and individuals who want to create more wealth by improving how they plan their businesses and take action. This book is about Return Driven Strategy™, a framework for planning and evaluating businesses that can help people to get results, greater profitability, growth and valuation. In planning, building, and running businesses, Return Driven Strategy has helped business leaders to choose what actions to take and when to take them. The ideas, tenets and strategies in the Return Driven Strategy framework have been tested and refined by executives, board members, employees, money managers, hedge funds, and academicians in North America, Europe and Asia.

The research and analysis of the Return Driven Strategy Initiative spans over a decade using some of most powerful financial tools available with data encompassing over 20,000 companies globally, for as many as fifty years of data. The Return Driven Strategy Initiative identified companies with superior performance in terms of cash flow ROIs, growth and total shareholder returns. The research found that high-performing companies think and act differently than the rest. These companies have found ways to escape from the grind of commoditization and competition by focusing on customers, customer needs and markets. At the same time, they conscientiously developed unique capabilities and resources that provide protection for competition and in some respects made competitors irrelevant. The findings are contained in Driven: Business Strategy, Human Actions and the Creation of Wealth.

For more information about the book Driven see www.returndriven.com

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