As a recently retired VP of Human Resources of a Fortune 500 Aerospace Company, I would have strongly recommended this conference to my Senior Management as appropriate for our Director through C-level positions as professional development. This annual Conference is very useful in enhancing strategic thinking and the approaches to business challenges. I recommend it to the leadership of all large complex organizations. The Conference expands the horizons of applicable strategic processes. It continues to be a MUST conference for me as a Senior HR Consultant. There is no question, the learning value is here.

— Bern Lefson
HR Solutions Consultancy

The Strategy in Action conference provided me with a number of insightful ideas regarding the creation and implementation of strategic thinking. I particularly enjoyed the presentation by W. Chan Kim, co-author of "Blue Ocean Strategy." This is just one example of the high quality material that makes attending the Association of Strategic Planning's annual conference a must.

— Rick Franz
Vice President of Technology and Planning
QLogic Corporation

The team from Toyota found the keynote presentations by Dr. Chan Kim (Blue Ocean Strategy) and Dr. Milind Lele (Monopoly Thinking) to be first-rate. We learned new ways to think of marketing and strategy and thus apply them in our organization. And it encouraged us to read their books. They provide valuable insights for all of us.

— Joe Husman
National Business Planning & Analysis Manager
Toyota Motor Sales USA

Wonderful and valuable event. I took away new knowledge I could put to use right away plus even more long term strategies. Terrific event!

— Jim Kirkland
Associate Director of Technical Service
Motorcycle/Marine Operations
American Suzuki Motor Corporation