2010 Annual Conference
Positioning for Long-Term Success in a Short-Term World
Date February 22 - 24, 2010
Location Pasadena, CA
Venue Pasadena Convention Center

ASP Annual Conference
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Bainbridge

Bainbridge is a boutique strategic consulting firm that delivers unparalleled results through its unbiased and iterative approach to your entire value chain. We employ a dynamic process to turning research into strategy resulting in deeper insight to drive smarter business decisions.

Bainbridge has a successful history of providing actionable recommendations stemming from substantial in-house, in-depth research performed by a highly seasoned team of accomplished management consultants. Our unique and proprietary primary-source research methodology is key to gathering dynamic research and actionable strategic recommendations. Please visit www.bainbridge.com for more information.

Haines Centre for Strategic Management agencyHARTWELL Group Mind Express

5-Dynamics Y-Change, Inc.

ASP's Annual Conference is the nation's premier forum for professional discussion and exchange of information and experiences among strategic planning practitioners. Once each year our conference brings together thought leaders and practitioners dedicated to advancing all aspects of strategic thinking, planning and action.

The conference offers a unique time to come together with strategic planning colleagues. Share your best practices and strengthen your skills for the challenges and unique opportunities that lay ahead. A new business reality is in the air. One that balances the need for corporate social responsibility with profitability in an interwoven world. Find out what planning, preparation and new methodologies are needed to effectively manage the risks and unknowns of change in your organization.

Dave Logan
Co-Founder/Senior Partner of CultureSync, and Professor at the Marshall School of Business at University of Southern California
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Daryl Conner
Chairman/Co-Founder - Conner Partners
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Robert M. Malchione
Senior Vice President of Corporate Strategy and Technology, Avery Dennison
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Charles Kennedy
Senior Vice President of Market Research, ABC Network
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Monday February 22, 2010
10:00 a - 7:00 pRegistration
Afternoon
1:00 - 5:00Pre-Conference Workshops*
Workshop A: Strategic Planning 101 Boot Camp
1:00 - 4:30Deep Dive Workshops*
Workshop B: Enterprise Chess
  (Corporate Members Only)
2:00 - 4:30Deep Dive Workshops*
Workshop C: Leave it Better Than You Found It
Workshop D: Turn Good Ideas into Results
Workshop E: Integrated Strategic Planning and
  Management Using The Balanced Scorecard
Evening
5:00 - 6:00"Meet the Speakers" Welcome Cocktail Reception and Exhibitor Showcase - Pasadena Conference Center
7:00Night at the Tournament of Roses*
(ASP-LA Chapter Event)

Tuesday February 23, 2010
6:30 a - 5:00 pRegistration
Morning
6:30 - 8:15Sunrise Networking Breakfast
8:15 - 8:30Break
8:30 - 9:00General Session - Welcome Address - ASP President
9:00 - 10:15Keynote Speaker: Dave Logan, PhD
10:15 - 10:45Networking Break with Exhibitors
10:45 - 12:00Breakout Sessions
Track 1: Demonstrated Best Practice
Afternoon
12:15 - 1:45Awards Luncheon
1:45 - 2:00Break
2:00 - 3:15Breakout Sessions
Track 2: Strategic Planning Core Competency
3:15 - 3:30Break
3:30 - 4:45Breakout Sessions
Track 3: Demonstrated Best Practice
4:45 - 5:00Break
5:00 - 6:00Keynote Address: Daryl Conner
Evening
6:00 - 6:45Author Book Signings and Networking with Exhibitors
7:00Ambassador Dinner at Selected Restaurants*

Wednesday February 24, 2010
Morning
6:30 - 8:15Sunrise Networking Breakfast
8:15 - 8:30Break
8:30 - 9:00General Session - ASP Certification Program Kick Off
9:00 - 10:15Keynote Speaker: Robert M. Malchione
10:15 - 10:45Networking Break with Exhibitors
10:45 - 12:00Breakout Sessions
Track 4: Emerging Theory
Afternoon
12:15 - 1:45Luncheon with Keynote Speaker: Charles Kennedy
1:45Closing Comments - ASP President, Tim Trotter
and Conference Adjourned

*Additional fee - call 1.877.816.2080 for more information

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