The mission of the Association for Strategic Planning (ASP) is to enable people and organizations to succeed through improved strategic thinking, planning, and action.

Founded in 1999, ASP is the only not-for-profit professional association dedicated to advancing thought and practice in strategy development and deployment for business, non-profit and government organizations. ASP provides opportunities to explore cutting-edge strategy principles and practices that enhance organizational success and advance members’ and organizations’ knowledge, capability, capacity for innovation, and professionalism.

Our diverse membership reflects a broad range of industries. Members include:

Organizational Leaders: business, government and non-profit leaders responsible for strategy design and execution, from CEO through those leading a division, department, or team that has a critical strategy component;

Strategy Practitioners/Consultants: internal and external practitioners/consultants who provide content and process expertise for setting and implementing strategic direction; and

Academics: professors, authors and students who create and transfer new knowledge to enhance the effectiveness of strategy and further the profession.